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Carolina Pena
Frutamour is an online grocery startup that offers fresh produce
and owns a range of healthy products.
Frutamour needed a full brand design strategy as a new fresh
produce online alternative in Bogota, Colombia.
Also required packaging development design for their own
superfood and healthy snack products.
The brand concepts were to transmit fresh products delivered
to users locations, reflect freshness, healthy, delicious food, and punctuality.
Strawberry fruit was used and converted into a map pointer,
transmitting that Frutamour brings the produce to your door.
Super Food label design using standard punches.
Frutamour had an agreement with small farmers to sell organic
and the freshest produce that the city can offers directly to
the end-user with special deals.
Frutamour developed a line of healthy snacks, powders, and juices.
I developed snack boxes with healthy snacks mixes
for a weekly delivery service.
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